Matt is a Minneapolis-based creative steeped in product and brand development, with a keen eye on designing diction.
He was born with survivor’s guilt. He believes in perfect wabi-sabi. He takes matters seriously but believe life is too short to take them too seriously. He plays nice and enjoys making nice things with talented, nice people.
He considers and contributes to important issues like brand voice and tone, content strategy, systematic design, UX, UI, AI, IoT, social integration, cultural movements, and general concerns of truth and justice.
Currently, Matt helps companies and brands articulate their identity through conceptual and strategic thinking, expressed in choice wording (see résumé here).
Matt appreciates things that bring people together: shelter, fine food, art, as well as divisive subjects: jazz music, dogs, spicy fish sauce, really good films, talented writers, questionable humor, misty weather, design, mottainai … the list goes on. His net worth is an estimated 3 to 4K.