Matt is a Minneapolis-based creative steeped in product and brand development, with a keen eye on designing diction.
He enjoys collaborating with others to realize a collective vision. He considers and contributes to important issues like brand voice and tone, content strategy, systematic design, UX, UI, AI, IoT, social integration, cultural movements, and general concerns of truth and justice. Empathy grounds his creative sensibility, as well as his worldview. (He stops for canvassers.)
Currently, Matt helps companies and brands articulate their identity through strategic thinking and choice wording. Most recently, he helped Clover rethink the content of their site to gain more traction with its diverse range of businesses. Before that, he was the writer-in-residence at Method, writing for McDonald's global digital platform.
Some time ago, he worked at R/GA, creating award-winning video projects showcasing the agency's work for a wide range of clients, including Nike, Google, Barnes & Noble, HBO, and many others.
Matt appreciates things that bring people together: shelter, fine food, art, as well as divisive subjects: jazz music, dogs, spicy fish sauce, really good films, Irish whiskey, talented writers, questionable humor, misty weather, design, mottainai … the list goes on. His net worth is an estimated 3 to 4K.
Matt wrote this in the third person.