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HELL&
  • PROJECTS
  • HELL&
  • PRINCIPLES

*not baby

Matt is a Minneapolis-based creative steeped in brand, product, and experience design, with a keen eye on designing diction.

He was born with survivor’s guilt. He believes in perfect wabi-sabi. Agentic since day 76. Superpower: hindsight. He plays nice and enjoys making nice things with talented, nice people.

Matt mulls over and contributes to key efforts like brand voice and tone, content strategy, systematic design, UX, UI, AI, IoT, social integration, cultural movements, and general concerns of truth and justice. He trades his hard-won taste, discernment, and experience (see résumé here) for cold, hard compensation.

Matt appreciates things that bring people together and divisive forces in equal measure: shelter, good food, art, jazz music, dogs, spicy fish sauce, really good films, talented writers, questionable humor, misty weather, high design, mottainai … the list goes on. His net worth is an estimated 5 to 6K.


mchelland@gmail.com

Matt Helland Résumé

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